About

The new high speed jetcat at Naples is ready to depart for the Isle of Capri, but you take the old timber ferry across. The slow cooked roast has been in the oven all day and when you take it out you know it will just fall off the bone. The warmth of the sun and the smell of the grass, I’m just going to lie here.

This site is about being addicted to fashion. What’s on the street, right now. What you wear and want to wear. Fashion with a purpose, not just any old thing. Take your time to put an outfit together. And your style says who you are. Well who are you?

What this blog isnt: It’s not about who’s who at parties (we don’t even want to know the names of people we shoot), its not about following celebrities (in fact its not about following at all) and its not about some deep and meaningful existentialist interpretation of, well, anything. Its about how people express themselves through their look. Is that superficial? Sure! Is it fun? You bet.

Here’s some of our favourite quotes expressing the sentiment better than we ever could:

Coco Chanel  “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.”

Giorgio Armani  “The difference between style and fashion is quality.”

Oscar Wilde “Fashion is a form of ugliness so intolerable that we have to alter it every six months.”

Yves Saint Laurent “Fashions fade, style is eternal.”

Sophia Loren “A woman’s dress should be like a barbed- wire fence: serving its purpose without obstructing the view.”

Mark Twain  “Clothes make the man. Naked people have little or no influence on society.”

Mary Kaye Ash  “While clothes may not make the woman, they certainly have a strong effect on her self-confidence — which, I believe, does make the woman.”

Epictetus  “Know, first, who you are; and then adorn yourself accordingly.”